KONDA, as a research and consultancy firm, is fundamentally an organization that generates knowledge and makes sense of it through insights tailored to specific needs.
Founded in 1986 by Tarhan Erdem, KONDA Research and Consultancy strives to understand, interpret, and ultimately make Turkish society more comprehensible through its research.
It continuously monitors the evolving dynamics of society and produces analyses on these changes. Going beyond assessing the current state, KONDA also offers projections on the direction in which social trends are likely to evolve. Its analyses and foresight support both public and private sector organizations in shaping their strategies and grounding them in a solid societal context.
KONDA’s reports, based on insights and interpretations derived from nationally representative surveys and diverse field studies, serve as a guide in navigating unpredictable social movements.
Having conducted face-to-face interviews with over one million individuals since its establishment, KONDA stands as a leading institution with deep knowledge and experience in understanding the dynamics of Turkish society.
KONDA does not approach society solely through a political lens. In recent years, it has collaborated with international organizations on numerous projects grounded in sociology and psychology.
KONDA continues to serve as a primary source of insight for individuals and organizations seeking to understand Turkey, its people, and the dynamics shaping life in these lands.