KONDA conducted its first election research for the 1987 General Elections. The final one of six studies carried out between July and November projected that ANAP would receive 44.6 percent, SHP 18 percent, and DYP 12.4 percent of the vote, resulting in a three-party parliament. In the actual election, ANAP received 36.3, SHP 24.8, and DYP 19.1 percent.

Ahead of the March 26 local elections, KONDA projected, based on research conducted in three major cities, that the mayoral races would be won by SHP.

Ahead of the March 27, 1994 local elections, the main competition for the Istanbul Metropolitan Municipality mayoralty appeared to be between İlhan Kesici (ANAP) and Zülfü Livaneli (SHP). KONDA’s survey, conducted for Kanal D and published in Milliyet on March 26, projected 24.9 percent for ANAP, 24.7 percent for SHP, and 23.1 percent for RP. Despite this, the news was headlined “Refah may emerge from this picture.” In the election, the Welfare Party received 25.19 percent of the vote in Istanbul, and Recep Tayyip Erdoğan was elected mayor.

Beginning two months before the November 3 elections, KONDA conducted four studies. These studies projected that the incumbent coalition parties would fall below the threshold, that the Ak Parti would come to power, and that, aside from CHP, only Cem Uzan’s Genç Parti would surpass the threshold. The election results confirmed this outlook, leaving coalition parties outside parliament. The Genç Party, which had declined from around 15 percent to 9 percent in the final study, continued to fall and ultimately received 7 percent of the vote.

Ahead of the July 22, 2007 General Elections, KONDA faced strong backlash when its survey projecting 47.9 percent support for the Ak Parti was reflected in the media. KONDA and Tarhan Erdem were subjected to harsh criticism by several columnists. While some members of the press argued the survey could be flawed, others accused KONDA of influencing voters in favor of the ruling party. The election result—46.7 percent for the Ak Parti—closely aligned with KONDA’s projection. The results also confirmed KONDA’s prediction that DYP would fall below the electoral threshold.

KONDA conducted the “Who Are We? Lifestyles Study” in April 2008, carrying out face-to-face interviews with 6482 individuals. The research model was based on individuals’ perceptions, fears, expectations, political preferences, values, demographic characteristics, and everyday life practices. Among the resulting clusters, the concept of “Anxious Moderns” gained widespread recognition.

KONDA conducted the first study in its Barometer series on Political and Social research in March, based on face-to-face interviews with 1826 individuals across 26 provinces. The study measured political preferences, voter behavior, and reactions to current political events, and also introduced the first Satisfaction Index. The theme for the month was defined as “The Effects of the Economic Crisis,” focusing on the societal impact of the 2009 global economic crisis.

KONDA’s “Who Are We? Kurdish Issue” study, conducted in July 2010, was published by İletişim Publishing under the title “Perceptions and Expectations in the Kurdish Issue.”

KONDA conducted and published the “Gezi Park Study: Who are they, why are they there, and what do they want?” based on interviews with 4411 individuals in Taksim Gezi Park on June 6–7, 2013.

As of November 2013, KONDA had reached a total of 100,000 respondents within the scope of its Barometer studies, conducted through 37 surveys representing voters aged 18 and over across Turkey.

In a study conducted on August 2–3 ahead of the August 10, 2014 Presidential Election, KONDA projected that Recep Tayyip Erdoğan would receive 57 percent, Ekmeleddin İhsanoğlu 34 percent, and Selahattin Demirtaş 9percent of the vote. Erdoğan was elected President with 52 percent of the vote.

With its December 2016 study, KONDA reached a total of 200,000 respondents within the Barometer series, conducted through 71 surveys representing voters aged 18 and over across Turkey.

In a study conducted on April 7–9 ahead of the April 16, 2017 constitutional referendum, KONDA projected a result of 51.5 percent Yes and 48.5 percent No. The referendum concluded with 51.2 percent Yes and 48.8 percent No, and the constitutional amendments were adopted.

KONDA conducted the third wave of its Lifestyles Survey in April 2018, carrying out face-to-face interviews with 5793 individuals in their households.

In a study conducted on June 15–16 ahead of the re-run Istanbul Metropolitan Municipality election, KONDA projected that Ekrem İmamoğlu would receive 54 percent and Binali Yıldırım 45 percent of the vote. The results were 54.22 percent for İmamoğlu and 45 percent for Yıldırım, and İmamoğlu was elected mayor.

Due to the constraints imposed by the COVID-19 pandemic, KONDA developed alternative research methodologies. Following four months of testing and pilot studies, the KONDA Mediated Panel was launched in December 2020.

KONDA participated in the İstanbul Bienali with a data-driven interactive artwork titled “Harman/Blend.” Commissioned specifically for KONDA by the biennial’s curator, the piece was built on data from the October 2022 KONDA Barometer, focusing on the theme of Tolerance / Social Distance.

During the same period, KONDA conducted the fourth wave of the Lifestyle Survey through an extensive field study with 6058 participants.

KONDA’s long-serving general manager of 16 years, Bekir Ağırdır, handed over his role to Aydın Erdem, who had been with the company since 2008.

KONDA began transitioning toward a more institutionalized structure in terms of its financial framework and human resources.

KONDA initiated a transformation process under the name “KONDA 3.0,” focusing on advancements in data technologies. Within this scope, steps were taken toward developing AI-based products and generating new data solutions through strategic collaborations. As a first step, all Barometer and research content was integrated into the kontent.konda.com.tr platform, where over 1000 reports became interactively accessible and available for individual purchase.

KONDA conducted the fifth wave of the Lifestyle Survey in October 2024 with 6137 participants. For the first time, in addition to existing social clusters, “KONDA Sub-Segments” defined through data-driven assignment were introduced. More than 100 sub-segments were identified, enabling the development of actionable insight projects for various institutions and brands.

As part of the KONDA 3.0 process, the data management and infrastructure systems of KONNECT, an assisted digital panel system, began to be developed.

In partnership with Next Geo, the product “NextGeo powered by KONDA” was introduced, enabling the mapping of Lifestyle sub-segments onto geographic locations.